Mountain Born. Community Driven.
Mountain Born. Community Driven.

Highlands-Cashiers Plateau

Mountain Born. Community Driven.

Premium apparel rooted in the Highlands-Cashiers Plateau.

Why ATOHI

Made with a sense of place.

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Original artwork

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Small-batch releases

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Premium everyday garments

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Rooted in Western North Carolina

A quieter kind of mountain life.

From the Plateau

A quieter kind of mountain life.

Named from the Cherokee word for forest.

Our story

Named from the Cherokee word for forest.

ATOHI was born out of a love for the forests, ridgelines, waterfalls, and communities of Western North Carolina. Built for everyday wear, it carries a sense of the Plateau into daily life without turning the mountains into a souvenir.

Our story