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$30.00
Highlands-Cashiers Plateau
Mountain Born. Community Driven.
ATOHI is a Western North Carolina mountain lifestyle brand shaped by the forests, ridgelines, waterfalls, and small-town spirit of the Plateau.
01
Rooted in place
Inspired by the forests and communities of the Highlands-Cashiers Plateau.
02
Premium, understated
Clean graphics, grounded colors, and everyday pieces with a mountain-town feel.
03
Made for belonging
Wearable, giftable goods for locals, visitors, and anyone who carries WNC with them.
Plateau favorites
New arrivals and signature graphics
Built for everyday mountain life, from quiet mornings to town runs and weekend layers.
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Forest Floor Graphic Tee
Atohi
$30.00
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Headwaters Graphic Tee
Atohi
$30.00
Sold out
$30.00
Our story
Named from the Cherokee word for forest.
ATOHI was born out of a love for the forests, ridgelines, waterfalls, and communities of Western North Carolina. Built for everyday wear, it carries a sense of the Plateau into daily life without turning the mountains into a souvenir.
From the Plateau
A quieter kind of mountain life.
ATOHI field notes
New releases, field notes, and stories from Western North Carolina.
Join the ATOHI community for new releases, mountain stories, and updates from the Plateau.